Brand design at CLR is not about visuals alone. It is about focus, direction, and building something that can hold over time.
We work through a structured brand system that meets you where you are, then supports what comes next. Some brands need focus. Others need form. Some are ready to grow across more touchpoints..
You don’t need to do everything at once. What matters is starting in the right place.
Direction before design.
For brands at the start, or at a crossroads.
When things feel unclear, rushed, or slightly out of sync, Ignition creates space to pause and define what really matters. This is thinking work. It builds shared understanding and a clear base to grow from, before committing to bigger design decisions.
Light visual elements may be included to support momentum, without finalising the identity.
FRAME
For brands ready to express themselves visually.
Frame translates strategic direction into a visual identity that feels considered, lived in, and recognisable over time.
This is where structure meets expression. We define how the brand shows up with systems, not just styles.
Nothing decorative. Everything intentional.
ECOSYSTEM
For brands stepping into growth or change.
Ecosystem expands the identity into a wider system across spaces, platforms, and touchpoints. This is where the brand leaves the studio and starts living in the world.
From team culture to launch campaigns, this phase brings the brand into full expression, where people meet it, feel it, and use it.
Each project is carefully scoped to match what you need. Timelines vary depending on the pathway.
