Brand design at CLR is not about visuals alone. It is about focus, direction, and building something that can hold over time.
We work through a structured brand system that meets you where you are, then supports what comes next. Some brands need focus. Others need form. Some are ready to grow into a wider ecosystem.
There is no rush to cover everything. What matters is starting in the right place.
IGNITION Direction before design.
For brands at the start, or at a crossroads.
When things feel unclear, rushed, or slightly out of sync, Ignition creates space to pause and define what really matters. This is thinking work. It builds shared understanding and a clear base to grow from, before committing to bigger design decisions.
Light visual elements may be included where helpful, created to support momentum rather than finalise the identity.
FRAME For brands ready to express themselves visually.
Frame translates strategy into a visual identity that feels considered, lived in, and recognisable over time.
This is where structure meets expression. Nothing decorative. Everything intentional.
ECOSYSTEM For brands stepping into growth or change.
Ecosystem expands the identity into a wider system across spaces, platforms, and touchpoints.
This is where the brand leaves the studio and starts living in the world. Across teams, platforms, and everyday situations.
Estimated timeline varies by pathway. Each project is scoped carefully around what you actually need.
