DESIGN APPROACHÂ Charlotte creates brands people can sense not just see. At CLR Design Studio she blends strategy and design to build identities that feel grounded, clear, and able to work across real touchpoints. Her focus is on shaping systems with intent so brands can grow with confidence and purpose.
CREATIVE PROCESS Her approach mixes curiosity with structure. She asks the questions that uncover what matters and reads between the lines to find direction. Charlotte works with founders and teams to shape ideas into coherent brand systems that hold up beyond the first impression.
IDEAS Her ideas come from observing how people move, how places influence behaviour, and how culture shifts. This perspective helps her design identities with presence, focus, and a strong sense of what they stand for.
