Frame shapes how a brand shows up.
It defines the visual system that guides how the brand looks and behaves across touchpoints.
WHAT IT IS
Frame is the creation or refinement of a brand identity system.
This stage translates direction into form.
Not decoration, but structure that allows the brand to move confidently across touchpoints.
Frame defines the rules. It does not place the brand into the world yet.
WHO IT IS FOR
• Brands ready to formalise how they show up
• Teams who need coherence across design outputs
• Organisations who have outgrown ad hoc visuals
WHAT WE FOCUS ON
• Logo and identity system
• Colour and type
• Visual language and usage rules
• Usability across platforms
WHAT CHANGES AFTER
The brand becomes easier to recognise and easier to use.
Teams stop second guessing decisions.
Design choices feel aligned rather than personal.
HOW IT CONNECTS
Frame often follows Ignition, but it can also refine an existing brand.
It forms the base for web, marketing, and ecosystem work, ensuring everything built later feels connected.
NEXT STEP
Discuss Frame or begin with The Open Hub to confirm the right starting point.
