Ignition creates grounding before decisions are made.
It turns emerging ideas into a direction you can stand behind, at moments when something feels ready to change but the shape of that change is still unclear.
It creates a shared base to work from and, where helpful, introduces early visual cues before moving into deeper design work.
WHAT IT IS
Ignition is a structured strategy process focused on shaping the foundations of the brand.
This is where exploration turns into decisions that hold. The work defines what matters, what to protect, and what needs to shift, giving the brand a stable base to grow from.
Depending on the context, Ignition can also include light visual direction to help ideas take form and be shared clearly.
WHO IS IT FOR
• Founders at a crossroads
• Small teams who are ready to commit, but are not yet ready for full brand design.
• Studios or organisations who feel movement coming and want to ground it before investing further.
If you feel pressure to act but lack direction, this is where to start.
WHAT WE FOCUS ON
• Brand foundations and intent
• Audience and positioning
• Strategic priorities
• Direction setting before design
• Early visual cues or a starter identity, where useful
WHAT CHANGES AFTER
You gain a clearer sense of what matters and what does not.
Decisions become easier.
Design no longer feels premature.
HOW IT CONNECTS
Ignition sits at the start of the process, often follows The Open Hub, but it can also be the first step on its own.
It often leads into Frame or Ecosystem, but it can also stand on its own as a grounding point.
NEXT STEPS
Book an Ignition session or start with The Open Hub.
