DIRECTION
Brand direction practice
for founders, studios and experience-led places
Brand direction practice
for founders, studios and experience-led places
/Scotland, UK |
Connected worldwide
Connected worldwide
Design starts to work better when the direction underneath is clear. I help find it.
Design starts to work better when the direction underneath is clear. I help find it.
Design starts to work better when the direction underneath is clear. I help find it.
BEFORE
BEFORE
BEFORE
DESIGN
DESIGN
DESIGN
The Studio
A direction-led practice. One person, from the first conversation to the handover.
A direction-led practice. One person, from the first conversation to the handover.
A direction-led practice. One person, from the first conversation to the handover.
A direction-led practice. One person, from the first conversation to the handover.
A direction-led practice. One person, from the first conversation to the handover.
A direction-led practice. One person, from the first conversation to the handover.
Before anything is designed, I help you decide what should lead, what supports it, and what can wait.
Before anything is designed, I help you decide what should lead, what supports it, and what can wait.
Before anything is designed, I help you decide what should lead, what supports it, and what can wait.
Before anything is designed, I help you decide what should lead, what supports it, and what can wait.
Before anything is designed, I help you decide what should lead, what supports it, and what can wait.
Before anything is designed, I help you decide what should lead, what supports it, and what can wait.
WHAT SITS UNDERNEATH
WHAT SITS UNDERNEATH
WHAT SITS UNDERNEATH
Sometimes a brand looks considered and still doesn't quite land. The logo has been refined, the website polished, and something still feels unclear. Usually it isn't the design.
Several directions are trying to lead at once, and none has been named clearly enough to hold. Not every brand needs constant reinvention. Some need direction, structure and room to evolve. That's the part I help find.
Sometimes a brand looks considered and still doesn't quite land.
The logo has been refined, the website polished, and something still feels unclear. Usually it isn't the design.
Several directions are trying to lead at once, and none has been named clearly enough to hold. Not every brand needs constant reinvention. Some need direction, structure and room to evolve. That's the part I help find.
Sometimes a brand looks considered and still doesn't quite land. The logo has been refined, the website polished, and something still feels unclear. Usually it isn't the design.
Several directions are trying to lead at once, and none has been named clearly enough to hold. Not every brand needs constant reinvention. Some need direction, structure and room to evolve. That's the part I help find.
SET DIRECTION
SET DIRECTION
SET DIRECTION
Where the work begins
Where the work begins
Where the work begins
Listening to what you’re building, who it’s for and how it should be understood, until one direction is clear enough to lead.
You leave with it written down, ready to build on.
Where the work begins. Listening to what you’re building, who it’s for and how it should be understood, until one direction is clear enough to lead.
You leave with it written down, ready to build on.
Listening to what you’re building, who it’s for and how it should be understood, until one direction is clear enough to lead.
You leave with it written down, ready to build on.
THE DECISION, THEN THE FORM.
THE DECISION, THEN THE FORM.
THE DECISION, THEN THE FORM.
About Charlotte
/The person behind CLR Design Studio.
My path into design hasn’t been a straight line: geosciences and fieldwork, then running my own street food business and a coffee shop. It’s made me comfortable working before things are resolved, while the brief is still being talked through and the direction is still being found.
My path into design hasn’t been a straight line: geosciences and fieldwork, then running my own street food business and a coffee shop. It’s made me comfortable working before things are resolved, while the brief is still being talked through and the direction is still being found.
My path into design hasn’t been a straight line: geosciences and fieldwork, then running my own street food business and a coffee shop. It’s made me comfortable working before things are resolved, while the brief is still being talked through and the direction is still being found.
My path into design hasn’t been a straight line: geosciences and fieldwork, then running my own street food business and a coffee shop. It’s made me comfortable working before things are resolved, while the brief is still being talked through and the direction is still being found.
My path into design hasn’t been a straight line: geosciences and fieldwork, then running my own street food business and a coffee shop. It’s made me comfortable working before things are resolved, while the brief is still being talked through and the direction is still being found.
My path into design hasn’t been a straight line: geosciences and fieldwork, then running my own street food business and a coffee shop. It’s made me comfortable working before things are resolved, while the brief is still being talked through and the direction is still being found.
That early conversation is usually where the real work gets decided.
That early conversation is usually where the real work gets decided.
That early conversation is usually where the real work gets decided.
That early conversation is usually where the real work gets decided.
That early conversation is usually where the real work gets decided.
That early conversation is usually where the real work gets decided.
What gets noticed
I pay attention to how places make people feel: where they pause, where they look, what makes a space feel calm or confusing.
Type gets the same attention. It’s the part of a brand people see most and think about least.