DIRECTION
Editorial direction and publication design
for ideas, research and stories
Editorial direction and publication design
for ideas, research and stories
/Scotland, UK |
Connected worldwide
Connected worldwide
Ideas, research and stories,
shaped into publications people keep.
It starts by deciding what matters,
and to whom.
Ideas, research and stories,
shaped into publications people keep.
It starts by deciding what matters,
and to whom.
Ideas, research and stories,
shaped into publications people keep.
It starts by deciding what matters,
and to whom.
BEFORE
BEFORE
BEFORE
DESIGN
DESIGN
DESIGN
The Studio
Editorial direction and publication design.
Editorial direction and publication design.
Editorial direction and publication design.
Editorial direction and publication design.
Editorial direction and publication design.
Editorial direction and publication design.
One person, from the first read to the print.
One person, from the first read to the print.
One person, from the first read to the print.
One person, from the first read to the print.
One person, from the first read to the print.
One person, from the first read to the print.
Before anything is designed, I help decide what leads, what supports it and what can wait.
Before anything is designed, I help decide what leads, what supports it and what can wait.
Before anything is designed, I help decide what leads, what supports it and what can wait.
Before anything is designed, I help decide what leads, what supports it and what can wait.
Before anything is designed, I help decide what leads, what supports it and what can wait.
Before anything is designed, I help decide what leads, what supports it and what can wait.
WHAT SITS UNDERNEATH
WHAT SITS UNDERNEATH
WHAT SITS UNDERNEATH
It’s all there.
The ideas, the research, the stories.
And still, nobody gets to the end.
It’s rarely the design.
Too much is trying to lead at once,
and nobody has decided what matters, or to whom.
Most publications don’t need more in them.
They need a clear question, a reader in mind and room to breathe.
That’s the part I help find.
It's all there.
The ideas, the research, the stories.
And still, nobody gets to the end.
It's rarely the design.
Too much is trying to lead at once,
and nobody has decided what matters,
or to whom.
Most publications don't need more in them.
They need a clear question,
a reader in mind and room to breathe.
That's the part I help find.
It's all there.
The ideas, the research, the stories.
And still, nobody gets to the end.
It's rarely the design.
Too much is trying to lead at once,
and nobody has decided what matters, or to whom.
Most publications don't need more in them.
They need a clear question, a reader in mind and room to breathe.
That's the part I help find.
SET THE ISSUE
SET THE ISSUE
SET THE ISSUE
Where the work begins
Where the work begins
Where the work begins
Who it's for, what they already know and what matters to them, settled before design starts.
You leave with the direction, ready for your own designer. Or Issue One: the first issue, made together.
Who it's for,
what they already know
and what matters to them,
settled before design starts.
You leave with the direction,
ready for your own designer.
Or Issue One: the first issue,
made together.
THE DECISION, THEN THE FORM.
THE DECISION, THEN THE FORM.
THE DECISION, THEN THE FORM.
About Charlotte
/The person behind CLR Design Studio.
My path here crossed a lot of fields. Geosciences first, with research and fieldwork around the world, then energy, food, hospitality and running my own businesses. Every one taught me the same thing in a different language: read what’s there, then decide what matters.
My path here crossed a lot of fields. Geosciences first, with research and fieldwork around the world, then energy, food, hospitality and running my own businesses. Every one taught me the same thing in a different language: read what’s there, then decide what matters.
My path here crossed a lot of fields. Geosciences first, with research and fieldwork around the world, then energy, food, hospitality and running my own businesses.
My path here crossed a lot of fields. Geosciences first, with research and fieldwork around the world, then energy, food, hospitality and running my own businesses.
My path here crossed a lot of fields. Geosciences first, with research and fieldwork around the world, then energy, food, hospitality and running my own businesses. Every one taught me the same thing in a different language: read what’s there, then decide what matters.
My path here crossed a lot of fields. Geosciences first, with research and fieldwork around the world, then energy, food, hospitality and running my own businesses. Every one taught me the same thing in a different language: read what’s there, then decide what matters.
Every one taught me the same thing in a different language: read what’s there, then decide what matters.
Every one taught me the same thing in a different language: read what’s there, then decide what matters.
That early read is usually where the real work gets decided.
That early read is usually where the real work gets decided.
That early read is usually where the real work gets decided.
That early read is usually where the real work gets decided.
That early read is usually where the real work gets decided.
That early read is usually where the real work gets decided.
What gets noticed
I pay attention to what a reader holds on to:
where they slow down, where they skip, what makes a story feel calm or crowded.
Type gets the same care.
It's what people see most in a publication,
and think about least.